I disagree, Fleecemaster. It would benefit Fizzer to give out API tokens like candy on Halloween.
I tend to agree with you pubes, although I just want to say that there are two basic profit-strategies to this kind of thing that I can think of. You could call them the Microsoft model and the Apple model. The way you're suggesting and I agree with is more like a Microsoft model, where the API is basically free for anyone to use, you just have to use it on a Windows (Warlight) system. The Apple model is more restrictive and tries to funnel all development through an approved (token) system, meaning they maintain a monopoly on the end-user's access to the third-party apps. Sounds like Fizzer is trying out something like an Apple model. Personally, I think it's a mistake. (Another model, usually not for profit, would be the Open Source model, but less relevant here.)